Your Quick Guide to SEO Insights, Trends and Prep for 2025
Written and published by Chris Glynn (24/09/2024)
Overview of SEO Trends for 2025
The SEO landscape is evolving. We’re seeing core ranking signals such as mobile optimisation, surge to the forefront. There are new changes to Google Search such as AI overviews, that are shaking up search engine results pages more and more. As we head into 2025, there are some ranking signals that still remain strong like backlinks and domain ratings, these still assist Google and Bing in determining the strength and authority of a website, but if you don’t cross off the other ranking signals, your SEO ship will be sinking fast in 2025. Welcome to the strongest year of user-focused ranking signals we’ve seen – from voice search to AI taking over SERP’s, strategies must change and adpot a bigger focus on customer experience. Those that have been blogging with great content in 2024, will see even more benefits in 2025, with their topical authority hitting new heights, with the ability to rank in both AIO and traditional search.
Becoming the Expert in Your Industry
A trustworthy source of information. A website that has great engagement rates. A website that publishes new and exciting content. We can’t stress how important it is to show off the fact you are an expert in your industry. This aligns with how Google measures your website. So if you’re creating guides, informing users well then this will be pushing E-E-A-T. Experience, Expertise, Authoritativeness, and Trustworthiness are key elements that have been at the heart of the biggest Google updates over the years. Essentially, businesses need to position themselves as knowledgeable leaders in their industry, earn the trust of their audience, and showcase their authority in the market. So get blogging 😉
The Winds of Change
We could talk for a while about SEO and the way it has shifted over the past decade, but I promised a quick guide, so I’ll wrap this up. Truth is, that in the ever-changing landscape of SEO, being adaptable is key. With search engines and how people search constantly shifting, businesses and agencies need to tweak their SEO strategies to keep up to address technical, on-page, off-page as well as UX factors inline with SEO trends. This involves jumping on new technologies, fine-tuning content, keeping an eye on the latest releases and best practices, running A/B tests, and consistently improving your SEO game. 2024 saw one of the biggest updates in years, and looking at predictions and trends across the SEO forums for 2025, it will be a big one too. Here at Digital Landscope, the strategies we design and implement are bespoke and tailored – we are in a digital marketing world where a strategy that worked a few years ago, won’t work now, so it all needs to be tailored not only to 2025 algorithm changes, but heavily to the industry that is being targeted.
If you’d like to hear a bit more about our research on SEO trends and prep for 2025, and run through insights specific to your industry, drop us a contact form. We are offering free strategy advice via a zoom discovery, so I’ll hopefully see you over there.
Have a great month – Chris G.