SEO Domain Migration Case Study

Case Study

Major fast food brand carries out a domain migration, a risky move for an authoratitive domain. Our backlinking work and analysis ensured a smooth transition and saw no organic traffic outages.

The Domain Migration Project

When a domain migration is due to take place with no SEO measures in place, this is crazy – what you’re effetively doing by changing over from example.com to expl.com for example, would be removing your main keyword “example” from the domain and changing the entire topical authority of the website. That DR that you’ve spent time optimising and pushing to allow you to rank for more competitve keywords, is at risk. All of this can mean traffic outages and severe damage to a website’s organic traffic.

We carefully designed a strategy for this fast food brand that would ensure a smooth transition. This project included outreach to high-quality referring domains, pre-migration steps, consistent keyword monitoring, technical SEO advice for developers and more, it wasn’t a light project, but all extremely neccesary considering the revenue from organic search was on the line. We are happy to report this domain migration was a success, the DR of the new domain is now almost exactly matching the historic domain, keyword numbers are now strong, with no traffic outages. As one domain’s keywords drop off, we measure how the new domain’s keywords rise. It’s a delicate process!

If you’d like to hear more about domain migrations and some of the more technical one-off projects we have taken on, why not pop your details in the quick form below or click on the top right of your screen for a completely free SEO discovery.

We also carry out platform migration SEO work, many website developers and companies don’t anticipate just how risky big website changes are for a organic traffic from Google and other search engines. Say you’re moving platform to Shopify from WooCommerce/WordPress – you’re changing how Google sees your website – so many companies change their whole navigation structure as they want a fresh look – all of this WILL affect your organic search traffic and keyword research is essential to gauge impact then plan accordingly. TIme after time we have seen websites and domains get migrated then the company wonders why their organic traffic has dropped, then we carry out our initial discovery process and we find that keywords and customer experience factors have all been changed by accident.

If you have any concerns or questions, feel free to reach out and we’ll be happy to give you some free advice in this area.

What Our Clients Say About Us

      
   Digital Landscope
   29 Google reviews 
  Write a review 
  
 
 
   
 
 
       Posted on Google  
   
   Lorna Dougle 
 
 
 
 Trustindex verifies that the original source of the review is Google. Chris, Owen and all the team have been fantastic. They explain everything and simplify to make clear in terms a non tech person fully understands. The communication has been quick and responsive and the monthly reporting has been a great help so we can see where our website is improving and they provide detailed plans of the next steps they plan on working on to achieve our goals. For SEO i believe they provide value for your money and results. Its been a pleasure working with the team at  Digital Landscope.
  
 
      Posted on Google  
   
   Hannah Duffy 
 
 
 
 Trustindex verifies that the original source of the review is Google. Great service from Chris, Owen and the team to support our geo drive. The team have delved into the detail to understand our business (Downing Students) and expertly guided us. Ensuring we are informed of what it takes to perform for geo/aeo and managed our expectations. So far, we are hitting our targets and making in-roads as per our goals and aspirations. Great service from the team. Who continue to deliver and fully committed to supporting our commercial objectives.
  
 
      Posted on Google  
   
   Mirren Murray 
 
 
 
 Trustindex verifies that the original source of the review is Google. I would highly recommend Digital Landscope to anyone looking to increase their digital presence. We did not know too much about how it all worked, however, the SEO/AEO manager was very knowledgeable and helpful in explaining it all to us throughout the process. Over time it is evident of the results and we are so happy to have chosen such a reputable company that know so much within their field!
  
 
      Posted on Google  
   
   Martin McCrum 
 
 
 
 Trustindex verifies that the original source of the review is Google. what an  outstanding experience working with Digital Landscape. The team’s professionalism is unmatched, and their technical expertise is truly world-class. Beyond their capabilities, they built a level of trust that made us feel completely supported throughout the process.Every detail of our digital plan and framework was expertly executed with incredible attention to detail. They have a unique talent for making complex technical challenges look easy. What I appreciated most was how they consulted and walked us through the journey every step of the way, ensuring we were always aligned.The service is nothing short of exceptional and has been a massive part of our overall success. I cannot recommend them highly enough.
  
 
      Posted on Google  
   
   Marcus Richardson 
 
 
 
 Trustindex verifies that the original source of the review is Google. Digital Landscope have been helping us navigate the dark art of SEO. They have been friendly and supportive throughout the process, and they clearly know their way around the hidden parts of the internet most of us never get to see. It's been a pleasure working with them, and we hope to put more business their way soon.
  
 
      Posted on Google  
   
   Andrew Charlton 
 
 
 
 Trustindex verifies that the original source of the review is Google. This is a rare commodity. A company run by thoroughly great people, with outstanding expertise at fair prices. Dealing with them is a joy. Friendly, approachable and insanely clever too.

HIGHLY RECOMMENDED
  
 
      Posted on Google  
   
   Paul Cochrane 
 
 
 
 Trustindex verifies that the original source of the review is Google. The guys at Digital Landscope are brilliant! Very professional and experts in what they do! I would recommend them to anyone looking to increase their web performance and website enquiries!
  
 
      Posted on Google  
   
   Heres The Plan 
 
 
 
 Trustindex verifies that the original source of the review is Google. We had a fantastic experience working with Digital Landscope! They were incredibly easy to work with and kept communication clear and straightforward throughout the whole process. Our new website is exactly what we had in mind and so much more interactive and user-friendly. Everything feels seamless and professional, and we’ve already had great feedback from our team and visitors. We’d highly recommend them to anyone looking for a smooth, collaborative process and a brilliant final result! We’re looking forward to continuing to work with them on our SEO and AEO!
  
 
      Posted on Google  
   
   Robert van den Eertwegh 
 
 
 
 Trustindex verifies that the original source of the review is Google. Experienced SEO professionals with a friendly approach!
  
 
      Posted on Google  
   
   Scott Bennion 
 
 
 
 Trustindex verifies that the original source of the review is Google. Digital Landscope are great to work with. The team are friendly, professional and always available to answer questions, which made me feel truly involved throughout the process. The results spoke for themselves and I couldn’t recommend them more highly.

Contact Us

Lorna Dougle

Chris, Owen and all the team have been fantastic. They explain everything and simplify to make clear in terms a non tech person fully understands. The communication has been quick and responsive and the monthly reporting has been a great help so we can see where our website is improving and they provide detailed plans of the next steps they plan on working on to achieve our goals. For SEO i believe they provide value for your money and results. Its been a pleasure working with the team at Digital Landscope.

Hannah Duffy

Great service from Chris, Owen and the team to support our geo drive. The team have delved into the detail to understand our business (Downing Students) and expertly guided us. Ensuring we are informed of what it takes to perform for geo/aeo and managed our expectations. So far, we are hitting our targets and making in-roads as per our goals and aspirations. Great service from the team. Who continue to deliver and fully committed to supporting our commercial objectives.

Mirren Murray

I would highly recommend Digital Landscope to anyone looking to increase their digital presence. We did not know too much about how it all worked, however, the SEO/AEO manager was very knowledgeable and helpful in explaining it all to us throughout the process. Over time it is evident of the results and we are so happy to have chosen such a reputable company that know so much within their field!

Martin McCrum

what an outstanding experience working with Digital Landscape. The team’s professionalism is unmatched, and their technical expertise is truly world-class. Beyond their capabilities, they built a level of trust that made us feel completely supported throughout the process.Every detail of our digital plan and framework was expertly executed with incredible attention to detail. They have a unique talent for making complex technical challenges look easy. What I appreciated most was how they consulted and walked us through the journey every step of the way, ensuring we were always aligned.The service is nothing short of exceptional and has been a massive part of our overall success. I cannot recommend them highly enough.

Marcus Richardson

Digital Landscope have been helping us navigate the dark art of SEO. They have been friendly and supportive throughout the process, and they clearly know their way around the hidden parts of the internet most of us never get to see. It's been a pleasure working with them, and we hope to put more business their way soon.

Andrew Charlton

This is a rare commodity. A company run by thoroughly great people, with outstanding expertise at fair prices. Dealing with them is a joy. Friendly, approachable and insanely clever too. HIGHLY RECOMMENDED

Paul Cochrane

The guys at Digital Landscope are brilliant! Very professional and experts in what they do! I would recommend them to anyone looking to increase their web performance and website enquiries!

Heres The Plan

We had a fantastic experience working with Digital Landscope! They were incredibly easy to work with and kept communication clear and straightforward throughout the whole process. Our new website is exactly what we had in mind and so much more interactive and user-friendly. Everything feels seamless and professional, and we’ve already had great feedback from our team and visitors. We’d highly recommend them to anyone looking for a smooth, collaborative process and a brilliant final result! We’re looking forward to continuing to work with them on our SEO and AEO!

Robert van den Eertwegh

Experienced SEO professionals with a friendly approach!

Scott Bennion

Digital Landscope are great to work with. The team are friendly, professional and always available to answer questions, which made me feel truly involved throughout the process. The results spoke for themselves and I couldn’t recommend them more highly.