SEO Case Study | Builders Merchant on Shopify Soars

Case Study

Edinburgh builders merchant selling power tools from top brands increases traffic to their Shopify store.

Extra in Monthly Organic Traffic

+ 0

New Keywords High on Google

+ 0

Organic Growth in Visitors

+ 0 %

The Project

Keyword focus. This was the biggest area lacking with this website. Missing and poorly implemented meta data meant that collections and products for brands like Paslode were really struggling. The power tools industry is very competitive, so ranking for top brands needs great authority and brilliant on-page SEO. After the SEO audit, we unleashed a comprehensive SEO strategy that addressed all areas where the site was struggling. Now, they have strong keywords that matter ranking high rather than irrelevant ones, meaning increases in traffic and revenue. Next we will be looking at designing an upward trajectory, whilst maintaining their current strength.

We also manage their Google Ads campaigns, optimising their campaigns to get the most out of their budget with core brand targeting that’s seen paid search traffic and conversions increase month-on-month.

We look forward to working with Bell Donaldson Steele further as their SEO and Ads partner, as they expand into new markets and their business grows even more.

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What This Brand & Others Say About Us

      
   Digital Landscope
   28 Google reviews 
  Write a review 
  
 
 
   
 
 
       Posted on Google  
   
   Hannah Duffy 
 
 
 
 Trustindex verifies that the original source of the review is Google. Great service from Chris, Owen and the team to support our geo drive. The team have delved into the detail to understand our business (Downing Students) and expertly guided us. Ensuring we are informed of what it takes to perform for geo/aeo and managed our expectations. So far, we are hitting our targets and making in-roads as per our goals and aspirations. Great service from the team. Who continue to deliver and fully committed to supporting our commercial objectives.
  
 
      Posted on Google  
   
   Mirren Murray 
 
 
 
 Trustindex verifies that the original source of the review is Google. I would highly recommend Digital Landscope to anyone looking to increase their digital presence. We did not know too much about how it all worked, however, the SEO/AEO manager was very knowledgeable and helpful in explaining it all to us throughout the process. Over time it is evident of the results and we are so happy to have chosen such a reputable company that know so much within their field!
  
 
      Posted on Google  
   
   Martin McCrum 
 
 
 
 Trustindex verifies that the original source of the review is Google. what an  outstanding experience working with Digital Landscape. The team’s professionalism is unmatched, and their technical expertise is truly world-class. Beyond their capabilities, they built a level of trust that made us feel completely supported throughout the process.Every detail of our digital plan and framework was expertly executed with incredible attention to detail. They have a unique talent for making complex technical challenges look easy. What I appreciated most was how they consulted and walked us through the journey every step of the way, ensuring we were always aligned.The service is nothing short of exceptional and has been a massive part of our overall success. I cannot recommend them highly enough.
  
 
      Posted on Google  
   
   Marcus Richardson 
 
 
 
 Trustindex verifies that the original source of the review is Google. Digital Landscope have been helping us navigate the dark art of SEO. They have been friendly and supportive throughout the process, and they clearly know their way around the hidden parts of the internet most of us never get to see. It's been a pleasure working with them, and we hope to put more business their way soon.
  
 
      Posted on Google  
   
   Andrew Charlton 
 
 
 
 Trustindex verifies that the original source of the review is Google. This is a rare commodity. A company run by thoroughly great people, with outstanding expertise at fair prices. Dealing with them is a joy. Friendly, approachable and insanely clever too. HIGHLY RECOMMENDED
  
 
      Posted on Google  
   
   Paul Cochrane 
 
 
 
 Trustindex verifies that the original source of the review is Google. The guys at Digital Landscope are brilliant! Very professional and experts in what they do! I would recommend them to anyone looking to increase their web performance and website enquiries!
  
 
      Posted on Google  
   
   Heres The Plan 
 
 
 
 Trustindex verifies that the original source of the review is Google. We had a fantastic experience working with Digital Landscope! They were incredibly easy to work with and kept communication clear and straightforward throughout the whole process. Our new website is exactly what we had in mind and so much more interactive and user-friendly. Everything feels seamless and professional, and we’ve already had great feedback from our team and visitors. We’d highly recommend them to anyone looking for a smooth, collaborative process and a brilliant final result! We’re looking forward to continuing to work with them on our SEO and AEO!
  
 
      Posted on Google  
   
   Robert van den Eertwegh 
 
 
 
 Trustindex verifies that the original source of the review is Google. Experienced SEO professionals with a friendly approach!
  
 
      Posted on Google  
   
   Scott Bennion 
 
 
 
 Trustindex verifies that the original source of the review is Google. Digital Landscope are great to work with. The team are friendly, professional and always available to answer questions, which made me feel truly involved throughout the process. The results spoke for themselves and I couldn’t recommend them more highly.

Contact Us

Our Google Reviews

Have been using Digital Landscope for a few months now. Chris has got our ranking moved up on google already which we are delighted about. Chris always keeps us well informed of what he has done and how we are moving forward. He always goes above and beyond to help us as we are technophobes. I would highly recommend digital Landscope.

A breath of fresh air to deal with Digital Landscope not only planned our steps forward but described to us exactly how things would work. A positive partnership that is highly recommended for positive outcomes. A great asset to our business.

Exceptional service. I’m very pleased with what Chris has done for my business and look forward to working with him further.

Great company to work with, transparent and reliable. They have provided us with a comprehensive SEO strategy that we feel is effective in delivering the results we need! Would highly recommend.

Hannah Duffy

Great service from Chris, Owen and the team to support our geo drive. The team have delved into the detail to understand our business (Downing Students) and expertly guided us. Ensuring we are informed of what it takes to perform for geo/aeo and managed our expectations. So far, we are hitting our targets and making in-roads as per our goals and aspirations. Great service from the team. Who continue to deliver and fully committed to supporting our commercial objectives.

Mirren Murray

I would highly recommend Digital Landscope to anyone looking to increase their digital presence. We did not know too much about how it all worked, however, the SEO/AEO manager was very knowledgeable and helpful in explaining it all to us throughout the process. Over time it is evident of the results and we are so happy to have chosen such a reputable company that know so much within their field!

Martin McCrum

what an outstanding experience working with Digital Landscape. The team’s professionalism is unmatched, and their technical expertise is truly world-class. Beyond their capabilities, they built a level of trust that made us feel completely supported throughout the process.Every detail of our digital plan and framework was expertly executed with incredible attention to detail. They have a unique talent for making complex technical challenges look easy. What I appreciated most was how they consulted and walked us through the journey every step of the way, ensuring we were always aligned.The service is nothing short of exceptional and has been a massive part of our overall success. I cannot recommend them highly enough.

Marcus Richardson

Digital Landscope have been helping us navigate the dark art of SEO. They have been friendly and supportive throughout the process, and they clearly know their way around the hidden parts of the internet most of us never get to see. It's been a pleasure working with them, and we hope to put more business their way soon.

Andrew Charlton

This is a rare commodity. A company run by thoroughly great people, with outstanding expertise at fair prices. Dealing with them is a joy. Friendly, approachable and insanely clever too. HIGHLY RECOMMENDED

Paul Cochrane

The guys at Digital Landscope are brilliant! Very professional and experts in what they do! I would recommend them to anyone looking to increase their web performance and website enquiries!

Heres The Plan

We had a fantastic experience working with Digital Landscope! They were incredibly easy to work with and kept communication clear and straightforward throughout the whole process. Our new website is exactly what we had in mind and so much more interactive and user-friendly. Everything feels seamless and professional, and we’ve already had great feedback from our team and visitors. We’d highly recommend them to anyone looking for a smooth, collaborative process and a brilliant final result! We’re looking forward to continuing to work with them on our SEO and AEO!

Robert van den Eertwegh

Experienced SEO professionals with a friendly approach!

Scott Bennion

Digital Landscope are great to work with. The team are friendly, professional and always available to answer questions, which made me feel truly involved throughout the process. The results spoke for themselves and I couldn’t recommend them more highly.