SEO Case Study | Local Shopify Site Pushes SEO in 2024

Case Study

Local brand setting sights on american giant via organic search in 2024.

Extra in Monthly Organic Traffic

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New Keywords High on Google

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Visitor Growth in First Few Months

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The Project

We started working with a local ecommerce store that sells handcrafted candles in March 2024. Their busiest time of year is Christmas, but via a comprehensive SEO strategy, we were able to surpass their xmas 2023 traffic by June 2024. We were able to change their standard seasonal traffic curve within months, now resulting in 2k more monthly visits via Google.

3.2k clicks to 5.2k. This bespoke approach to their Shopify website has helped them rank for high quality keywords, they are now ranking number 1 for some great terms. And those that are super-competitive, they are either ahead or very closely behind the american giant, Yankee Candle, who have a deeply impressive SEO and backlink profile – we are in pursuit with full visibility. This visibility and deployment of our techniques has allowed us to close the gap from ranking page 2 and beyond for important terms, to the top of page 1 . Initially, we found poorly implemented keywords that weren’t monitored on a monthly basis, so when the Google algorithm and competitors change, they were not keeping inline with trends so were struggling. We also found missing alt texts and no valid link building strategy in place among other issues. Every website is different, which is why the first thing we do is carry out a full SEO audit and strategy creation which allows us to agree on strategy goals. We look forward to working with this brand further as their SEO partner, as they continue to grow brand presence.

If you’d like to hear more about our past projects, or if you’d like some free insights on your site, please drop us a message. We are currently offering a free discovery phase and consultation via zoom, so if you’d like to see how we push ROI via our tailored SEO and Google Ads strategies, book your free discovery today.

What Our Clients Say About Us

      
   Digital Landscope
   29 Google reviews 
  Write a review 
  
 
 
   
 
 
       Posted on Google  
   
   Lorna Dougle 
 
 
 
 Trustindex verifies that the original source of the review is Google. Chris, Owen and all the team have been fantastic. They explain everything and simplify to make clear in terms a non tech person fully understands. The communication has been quick and responsive and the monthly reporting has been a great help so we can see where our website is improving and they provide detailed plans of the next steps they plan on working on to achieve our goals. For SEO i believe they provide value for your money and results. Its been a pleasure working with the team at  Digital Landscope.
  
 
      Posted on Google  
   
   Hannah Duffy 
 
 
 
 Trustindex verifies that the original source of the review is Google. Great service from Chris, Owen and the team to support our geo drive. The team have delved into the detail to understand our business (Downing Students) and expertly guided us. Ensuring we are informed of what it takes to perform for geo/aeo and managed our expectations. So far, we are hitting our targets and making in-roads as per our goals and aspirations. Great service from the team. Who continue to deliver and fully committed to supporting our commercial objectives.
  
 
      Posted on Google  
   
   Mirren Murray 
 
 
 
 Trustindex verifies that the original source of the review is Google. I would highly recommend Digital Landscope to anyone looking to increase their digital presence. We did not know too much about how it all worked, however, the SEO/AEO manager was very knowledgeable and helpful in explaining it all to us throughout the process. Over time it is evident of the results and we are so happy to have chosen such a reputable company that know so much within their field!
  
 
      Posted on Google  
   
   Martin McCrum 
 
 
 
 Trustindex verifies that the original source of the review is Google. what an  outstanding experience working with Digital Landscape. The team’s professionalism is unmatched, and their technical expertise is truly world-class. Beyond their capabilities, they built a level of trust that made us feel completely supported throughout the process.Every detail of our digital plan and framework was expertly executed with incredible attention to detail. They have a unique talent for making complex technical challenges look easy. What I appreciated most was how they consulted and walked us through the journey every step of the way, ensuring we were always aligned.The service is nothing short of exceptional and has been a massive part of our overall success. I cannot recommend them highly enough.
  
 
      Posted on Google  
   
   Marcus Richardson 
 
 
 
 Trustindex verifies that the original source of the review is Google. Digital Landscope have been helping us navigate the dark art of SEO. They have been friendly and supportive throughout the process, and they clearly know their way around the hidden parts of the internet most of us never get to see. It's been a pleasure working with them, and we hope to put more business their way soon.
  
 
      Posted on Google  
   
   Andrew Charlton 
 
 
 
 Trustindex verifies that the original source of the review is Google. This is a rare commodity. A company run by thoroughly great people, with outstanding expertise at fair prices. Dealing with them is a joy. Friendly, approachable and insanely clever too.

HIGHLY RECOMMENDED
  
 
      Posted on Google  
   
   Paul Cochrane 
 
 
 
 Trustindex verifies that the original source of the review is Google. The guys at Digital Landscope are brilliant! Very professional and experts in what they do! I would recommend them to anyone looking to increase their web performance and website enquiries!
  
 
      Posted on Google  
   
   Heres The Plan 
 
 
 
 Trustindex verifies that the original source of the review is Google. We had a fantastic experience working with Digital Landscope! They were incredibly easy to work with and kept communication clear and straightforward throughout the whole process. Our new website is exactly what we had in mind and so much more interactive and user-friendly. Everything feels seamless and professional, and we’ve already had great feedback from our team and visitors. We’d highly recommend them to anyone looking for a smooth, collaborative process and a brilliant final result! We’re looking forward to continuing to work with them on our SEO and AEO!
  
 
      Posted on Google  
   
   Robert van den Eertwegh 
 
 
 
 Trustindex verifies that the original source of the review is Google. Experienced SEO professionals with a friendly approach!
  
 
      Posted on Google  
   
   Scott Bennion 
 
 
 
 Trustindex verifies that the original source of the review is Google. Digital Landscope are great to work with. The team are friendly, professional and always available to answer questions, which made me feel truly involved throughout the process. The results spoke for themselves and I couldn’t recommend them more highly.

Contact Us

Our Google Reviews

Have been using Digital Landscope for a few months now. Chris has got our ranking moved up on google already which we are delighted about. Chris always keeps us well informed of what he has done and how we are moving forward. He always goes above and beyond to help us as we are technophobes. I would highly recommend digital Landscope.

A breath of fresh air to deal with Digital Landscope not only planned our steps forward but described to us exactly how things would work. A positive partnership that is highly recommended for positive outcomes. A great asset to our business.

Exceptional service. I’m very pleased with what Chris has done for my business and look forward to working with him further.

Great company to work with, transparent and reliable. They have provided us with a comprehensive SEO strategy that we feel is effective in delivering the results we need! Would highly recommend.

Lorna Dougle

Chris, Owen and all the team have been fantastic. They explain everything and simplify to make clear in terms a non tech person fully understands. The communication has been quick and responsive and the monthly reporting has been a great help so we can see where our website is improving and they provide detailed plans of the next steps they plan on working on to achieve our goals. For SEO i believe they provide value for your money and results. Its been a pleasure working with the team at Digital Landscope.

Hannah Duffy

Great service from Chris, Owen and the team to support our geo drive. The team have delved into the detail to understand our business (Downing Students) and expertly guided us. Ensuring we are informed of what it takes to perform for geo/aeo and managed our expectations. So far, we are hitting our targets and making in-roads as per our goals and aspirations. Great service from the team. Who continue to deliver and fully committed to supporting our commercial objectives.

Mirren Murray

I would highly recommend Digital Landscope to anyone looking to increase their digital presence. We did not know too much about how it all worked, however, the SEO/AEO manager was very knowledgeable and helpful in explaining it all to us throughout the process. Over time it is evident of the results and we are so happy to have chosen such a reputable company that know so much within their field!

Martin McCrum

what an outstanding experience working with Digital Landscape. The team’s professionalism is unmatched, and their technical expertise is truly world-class. Beyond their capabilities, they built a level of trust that made us feel completely supported throughout the process.Every detail of our digital plan and framework was expertly executed with incredible attention to detail. They have a unique talent for making complex technical challenges look easy. What I appreciated most was how they consulted and walked us through the journey every step of the way, ensuring we were always aligned.The service is nothing short of exceptional and has been a massive part of our overall success. I cannot recommend them highly enough.

Marcus Richardson

Digital Landscope have been helping us navigate the dark art of SEO. They have been friendly and supportive throughout the process, and they clearly know their way around the hidden parts of the internet most of us never get to see. It's been a pleasure working with them, and we hope to put more business their way soon.

Andrew Charlton

This is a rare commodity. A company run by thoroughly great people, with outstanding expertise at fair prices. Dealing with them is a joy. Friendly, approachable and insanely clever too. HIGHLY RECOMMENDED

Paul Cochrane

The guys at Digital Landscope are brilliant! Very professional and experts in what they do! I would recommend them to anyone looking to increase their web performance and website enquiries!

Heres The Plan

We had a fantastic experience working with Digital Landscope! They were incredibly easy to work with and kept communication clear and straightforward throughout the whole process. Our new website is exactly what we had in mind and so much more interactive and user-friendly. Everything feels seamless and professional, and we’ve already had great feedback from our team and visitors. We’d highly recommend them to anyone looking for a smooth, collaborative process and a brilliant final result! We’re looking forward to continuing to work with them on our SEO and AEO!

Robert van den Eertwegh

Experienced SEO professionals with a friendly approach!

Scott Bennion

Digital Landscope are great to work with. The team are friendly, professional and always available to answer questions, which made me feel truly involved throughout the process. The results spoke for themselves and I couldn’t recommend them more highly.