AEO Case Study
An Edinburgh-based company outpeform’s global Fastfood companies in search rankings, resulting in strong lead generation.
Local Pizza Company Outperforms Global Giants in Search…
Our client who is an independent, culture-led inspired pizzeria based in Edinburgh, known for its different style pizzas, creative branding and strong local following. Originally starting in street food markets before opening physical locations, the brand had built a loyal customer base but faced increasing competition in search from major chains. The goal of this campaign was not just to improve rankings, but to position them as the most relevant answer for high intent, localised search queries across Edinburgh.
Despite having a strong brand and great product, the client was heavily competing in an extremely saturated search landscape. Against large national chains like Domino’s and Papa Johns dominated traditional search results for key terms such as pizza delivery Edinburgh and best pizza near me. Resulting in limited visibility for high intent local queries, low presences in AI search engine and miss opportunities with keywords to rank in answer-based search.
To break through, the strategy needed to go beyond traditional SEO and focus on how modern users search and how search engines now deliver results especially with the modern consumer utilising newer platforms for answers. The strategy that was implemented to utilise core location and delivery search terms.
Users would ask “where to get pizza delivery Edinburgh” AI engines would find our locational search content within the website to allow our client to appear first. Resulting in an increase of menu downloads, organic users, and increase in form submissions.
This collaboration highlights how independent brands can compete with industry giants by adapting to how search is changing. By focusing on answering real user questions and optimising for AI driven discovery, the independent business was able to outperform much larger competitors in key local searches while also driving meaningful increases in traffic and conversions. If you would like to increase your search ranking in AEO, click the right button at the top for a free consultation.
Local Pizza Company Outperforms Global Giants in Search…
Our client who is an independent, culture-led inspired pizzeria based in Edinburgh, known for its different style pizzas, creative branding and strong local following. Originally starting in street food markets before opening physical locations, the brand had built a loyal customer base but faced increasing competition in search from major chains. The goal of this campaign was not just to improve rankings, but to position them as the most relevant answer for high intent, localised search queries across Edinburgh.
Despite having a strong brand and great product, the client was heavily competing in an extremely saturated search landscape. Against large national chains like Domino’s and Papa Johns dominated traditional search results for key terms such as pizza delivery Edinburgh and best pizza near me. Resulting in limited visibility for high intent local queries, low presences in AI search engine and miss opportunities with keywords to rank in answer-based search.
To break through, the strategy needed to go beyond traditional SEO and focus on how modern users search and how search engines now deliver results especially with the modern consumer utilising newer platforms for answers. The strategy that was implemented to utilise core location and delivery search terms.
Users would ask “where to get pizza delivery Edinburgh” AI engines would find our locational search content within the website to allow our client to appear first. Resulting in an increase of menu downloads, organic users, and increase in form submissions.
This collaboration highlights how independent brands can compete with industry giants by adapting to how search is changing. By focusing on answering real user questions and optimising for AI driven discovery, the independent business was able to outperform much larger competitors in key local searches while also driving meaningful increases in traffic and conversions. If you would like to increase your search ranking in AEO, click the right button at the top for a free consultation.
