AI Visibility Check for B2B
AI visibility tools are often hard to quantify, and B2B is where they struggle most. They run broad category prompts, read what a model already holds in its training data rather than what a buyer sees today, and hand back a score with nothing to compare it against.
That misses how B2B buying actually works. Your buyers aren’t asking one question; they’re building a shortlist over weeks, comparing specifications, checking certifications, and researching suppliers long before anyone fills in a contact form. If a model doesn’t name you during that research, you never enter the process at all.
Have one of our specialists create a B2B AI Visibility Report for you.
We research the questions your buyers ask across the whole cycle: supplier shortlisting, specification and comparison, procurement and due diligence; then test them manually across the major platforms in fresh sessions with memory disabled, and score where you appear against the competitors you name.
- Prompts built around supplier shortlisting and specification research
- Covers the full buying cycle, not just brand-name questions
- Tested by a specialist, not scraped from model memory
- Scored against the competitors you tell us matter
- Sent within 2–3 working days
Request your report
Fill this in and one of our AEO specialists will start the research. We aim to send your report within 2–3 working days.
No cost, no obligation, and we never pass your details on.
The questions we test
B2B buyers rarely search once. They ask a series of questions across weeks or months, and most of it happens before you ever hear from them. We research a prompt set around your sector, your specifications and the markets you serve. The kind of thing we test looks like this:
- Who are the leading UK suppliers of [product]?
- Best [product] manufacturers for [industry] applications
- [Competitor] alternatives in the UK
- Which [product] supplier can meet [certification or standard]?
- [Competitor] vs [competitor] — which is better for [use case]?
- What should I look for when choosing a [product] supplier?
- Who supplies [product] to [sector] in the UK?
- Recommended [service] providers for mid-sized businesses
Frequently asked questions
What the B2B report covers, and what happens after you send us your details.
A look at your appearance in the citations that matter across the B2B buying cycle, plus a mini share of voice report comparing you against the competitors you name. We research the prompts first, test them manually across the major AI platforms, and score each one on whether you were cited.
You’ll see which prompts you appear in, which ones your competitors own, and where the clearest gaps are — usually at the shortlisting and comparison stage, where B2B brands tend to be weakest.
Automated tools measure something different rather than something wrong. Most read what a model already holds about your brand rather than what it retrieves live, run generic category prompts instead of the questions your buyers type, and test in personalised sessions that skew the result.
For B2B that gap is wider still, because the prompts that matter are specific — a specification, a certification, an industry application, a competitor comparison. No off-the-shelf tool researches those. We do, then test in fresh sessions with memory disabled and score you against named competitors so the number has something to sit beside.
That’s exactly where it’s most useful. The longer the cycle, the more research happens before a buyer contacts anyone — and the more of that research now starts inside an AI platform rather than a search results page.
We build the prompt set to reflect that, covering early scoping questions through to late-stage supplier comparison, so you can see where in the process you drop out of the conversation.
Niche usually works in your favour. Narrow sectors have fewer credible sources for a model to draw on, so a small amount of well-structured content can move you from absent to consistently cited — often faster than in a crowded consumer market.
Tell us the niche in the notes box and we’ll research the prompt set around it.
Yes, and there’s no obligation attached. It forms the first part of our discovery process, so if you do go on to work with us the research is already done — but plenty of people take the report and act on it themselves, which is fine by us.
Leave the field blank and tell us your sector and the markets you serve in the notes box. Part of the research is identifying who’s actually winning the answers in your space — which in B2B is often not who you’d expect, because trade publications, directories and marketplaces frequently get cited ahead of the manufacturers themselves.
We aim to send your report within 2–3 working days. These are put together manually by a specialist rather than generated automatically, so if we’re busy it can occasionally take a little longer — we’ll let you know if so.
A few of the B2B brands we work with
Want to chat more?
If you’d rather talk it through than wait for a report — or you’ve got other AEO, SEO or LLM Ads questions on your mind — book a slot with the team. It’s a straightforward conversation about where you are and what’s worth doing next. No pitch deck.