The Project

This is a classic example of kicking off an organic search strategy with the right foundations. We redesigned their website including adding in some great content, after the website build, we created a bespoke SEO strategy capable of pulling in not just any traffic, but high quality traffic, meaning valid leads every time.

As a result of our targeting via both AEO (Answer Engine Optimisation) and SEO (Search Engine Optimisation), form submissions have increased by 446% on these channels. The numbers to the right may look low, but the value associated with each form submission is huge – hence the value of targeting the high quality traffic for B2B, rather than excessive traffic for B2C terms that don’t matter!

In this strategy we deployed link building, short posts, FAQ content, structured data and ranking reviews. The important aspect of this project is that it was an AEO/SEO project – meaning not just traditional Google search results were targeted, we were taking aim at AI Overviews and ChatGPT Search too. Want to learn how you can deploy a similar strategy in your company? Your journey starts here. Hit the FOC discovery button on the top right to book a quick, easy and free zoom call with us.