Website Migrations and SEO

Posted by Chris Glynn: 08/07/2024

You’re about to embark on a website redesign, you’re working with a website designer who creates fantastic designs, and that is what they are good at, but what about SEO and rankings retention? Even if your SEO isn’t that great currently, there is still a lot at stake. An SEO migration strategy will assist in preserving current website traffic.

Stop Traffic Drops

The thrill of launching a new or revamped website can quickly fade when your search engine rankings, traffic, and conversions take a nosedive right after it goes live. It’s not something anyone plans for, but it is more common than you may think. We’ve had companies come to us after their migration time after time, and straight away we can see this data in our SEO tools – keywords and traffic just hit the floor. Often, this happens due to a lack of SEO knowledge or experience with website migrations.

Working With SEO Migration Experts

It’s not uncommon for businesses, web designers and developers overlook the impact of a website migration on search engine performance, because after all website designers should be good at designing websites, but they aren’t SEO experts. That’s where we can help as a friendly UK SEO consultancy with our SEO migration strategies and services. We have the very best SEO tools for full visibility and have handled several extremely delicate website migrations, with 500-100,000 clicks at stake when moving over to Shopify, WooCommerce and other top platforms.

Pulling over SEO data from your old website is crucial, but it needs to be done in the right way and it needs to be combined with looking at all important ranking factors inclluding navigation. We will analyse your keywords and work with your developer/web designer to ensure the most important keywords that are generating traffic are preserved. We will carry out live monitoring and create both pre and post website migration SEO reports, as well as zoom consultations where applicable. We also design comprehensive strategies, so can craft a path upward after your website migration is complete.

Fill in the form below and we’ll get back to you about setting up an initial call to run through your requirements to create a bespoke solution.