Case Study
Major fast food brand carries out a domain migration, a risky move for an authoratitive domain. Our backlinking work and analysis ensured a smooth transition and saw no organic traffic outages.
The Domain Migration Project
When a domain migration is due to take place with no SEO measures in place, this is crazy – what you’re effetively doing by changing over from example.com to expl.com for example, would be removing your main keyword “example” from the domain and changing the entire topical authority of the website. That DR that you’ve spent time optimising and pushing to allow you to rank for more competitve keywords, is at risk. All of this can mean traffic outages and severe damage to a website’s organic traffic.
We carefully designed a strategy for this fast food brand that would ensure a smooth transition. This project included outreach to high-quality referring domains, pre-migration steps, consistent keyword monitoring, technical SEO advice for developers and more, it wasn’t a light project, but all extremely neccesary considering the revenue from organic search was on the line. We are happy to report this domain migration was a success, the DR of the new domain is now almost exactly matching the historic domain, keyword numbers are now strong, with no traffic outages. As one domain’s keywords drop off, we measure how the new domain’s keywords rise. It’s a delicate process!
If you’d like to hear more about domain migrations and some of the more technical one-off projects we have taken on, why not pop your details in the quick form below or click on the top right of your screen for a completely free SEO discovery.
We also carry out platform migration SEO work, many website developers and companies don’t anticipate just how risky big website changes are for a organic traffic from Google and other search engines. Say you’re moving platform to Shopify from WooCommerce/WordPress – you’re changing how Google sees your website – so many companies change their whole navigation structure as they want a fresh look – all of this WILL affect your organic search traffic and keyword research is essential to gauge impact then plan accordingly. TIme after time we have seen websites and domains get migrated then the company wonders why their organic traffic has dropped, then we carry out our initial discovery process and we find that keywords and customer experience factors have all been changed by accident.
If you have any concerns or questions, feel free to reach out and we’ll be happy to give you some free advice in this area.
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