Case Study

Edinburgh builders merchant selling power tools from top brands increases traffic to their Shopify store.

Extra in Monthly Organic Traffic​
+ 0
New Keywords High on Google​
+ 0
Organic Growth in Visitors​
+ 0 %

The Project

Keyword focus. This was the biggest area lacking with this website. Missing and poorly implemented meta data meant that collections and products for brands like Paslode were really struggling. The power tools industry is very competitive, so ranking for top brands needs great authority and brilliant on-page SEO. After the SEO audit, we unleashed a comprehensive SEO strategy that addressed all areas where the site was struggling. Now, they have strong keywords that matter ranking high rather than irrelevant ones, meaning increases in traffic and revenue. Next we will be looking at designing an upward trajectory, whilst maintaining their current strength.

We also manage their Google Ads campaigns, optimising their campaigns to get the most out of their budget with core brand targeting that’s seen paid search traffic and conversions increase month-on-month.

We look forward to working with Bell Donaldson Steele further as their SEO and Ads partner, as they expand into new markets and their business grows even more. 

If you’d like to hear more about our past projects, or if you’d like some free insights on your site, please fill in the short form below.

case study seo graph for power tools

What This Brand & Others Say About Us

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Our Google Reviews

Lanarkshire Aesthetics
Lanarkshire Aesthetics
Have been using Digital Landscope for a few months now. Chris has got our ranking moved up on google already which we are delighted about. Chris always keeps us well informed of what he has done and how we are moving forward. He always goes above and beyond to help us as we are technophobes. I would highly recommend digital Landscope.
Digital Accessibility Group
Digital Accessibility Group
A breath of fresh air to deal with Digital Landscope not only planned our steps forward but described to us exactly how things would work. A positive partnership that is highly recommended for positive outcomes. A great asset to our business.
Ivy and Normanton
Ivy and Normanton
Exceptional service. I’m very pleased with what Chris has done for my business and look forward to working with him further.
Maia Gifts
Maia Gifts
Great company to work with, transparent and reliable. They have provided us with a comprehensive SEO strategy that we feel is effective in delivering the results we need! Would highly recommend.
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