Hiring Internally or Hiring an SEO Agency.
Created and published by Michael Brown, 06/09/2024
Do you ever ask yourself what the better option is? What can the other do that the other can’t? As an agency, our team hold ourselves in high regard at Digital Landscope, when it comes to knowing what to do and getting the job done. Say you are a marketing manager and SEO needs haven’t been fulfilled, you may be looking at hiring an SEO specialist internally, great for the employee and for the business, but is there a more cost effective method with the same benefits and potentially more?
The answer to that is, yes! SEO Agencies are known to be 4x more affordable than employing an SEO Specialist in the UK. The tools that we use cost a good chunk of change, which you would be saving on if working with an SEO Agency, these add up into the thousands! Usually, agencies have years of expertise and knowledge. Here at Digital Landscope, we have an avg of 10+ years experience in the industry, and that is something you may not have when hiring internally.
What is the Affordable Option?
We completely understand why many companies choose to keep their operations in-house, after all, trust is a crucial factor in any business relationship. Let’s consider the role of a marketing manager, who has just employed an SEO specialist for the company. Right from the outset, the financial commitment is significant, with salaries typically starting around £40,000 per year or even higher, depending on the level of expertise and experience required.
There are other costs to consider. A qualified SEO professional will need access to a variety of specialised tools to effectively perform their job. Tools such as SemRush, Ahrefs, and Screaming Frog are essential for conducting thorough keyword research, analysing competitors, and optimising website performance and more. The annual subscription fees for these tools can easily add thousands to the overall budget.
On the other hand, partnering with an SEO consultancy can alleviate many of these concerns. When you work with us, you can rest assured that we are utilising our SEO tools and staying on top of the latest industry developments, including updates from Google that could impact your website’s performance. We provide our clients with comprehensive strategies and monthly reports that detail our progress, all of which ensure transparency and accountability in our efforts.
In Conclusion
From a business standpoint, an affordable and comprehensive solution that fits business needs, is the right path to follow. We believe it’s important to illustrate the differences and where you can save costs and push growth. If you’re interested in working with us, make sure to fill in the form below.
We offer free SEO insights on your website/s current performance and a glimpse at how a possible strategy to help you grow. Besides our monthly SEO services, we also handle one-time projects, Google Ads, and a lot more. Everything we do is tailored to your needs. Thanks for reading!
