ChatGPT Ads Have Landed in the UK. Are Brands Ready?

ChatGPT Ads has just launched for all users as of 19th June 2026. For the last 20 years, digital advertising has largely revolved around Google and Meta. But with ChatGPT Ads now launching in the UK, marketers have a genuinely new channel to test, and one that’s already showing some very interesting results.

Consumer behaviour is changing fast. More people are using AI platforms like ChatGPT to research products, compare solutions, discover brands and make purchasing decisions. That means brands now have the opportunity to appear within conversations at the exact moment intent is being expressed. The big question isn’t whether AI-powered advertising will become a significant channel. It’s how quickly brands can learn what works before the market becomes crowded.

At Digital Landscope, we’ve been closely monitoring the evolution of AI search and advertising by being pioneers of AEO/GEO back in early 2025, and early testing on the LLM ads side has been encouraging. We’re currently seeing ChatGPT Ads deliver CPCs at around a quarter of equivalent Google Ads campaigns, creating an opportunity for brands to generate traffic and visibility at significantly lower acquisition costs.

Of course, it’s still early days. Not every brand will see the same results, and the platform is continuing to evolve. But that’s exactly why now is the time to test. The brands that embraced Google Ads early gained a substantial advantage before competition drove up costs. We believe ChatGPT Ads could represent a similar opportunity for businesses willing to experiment while the channel is still maturing, especially those carrying out AEO/GEO who have real world results from what optimising for AI search can do, but now on PPC too.

We are delighted to offer free ChatGPT Ads Discovery Sessions for UK brands interested in exploring the platform. We’ll walk you through how ChatGPT advertising works, where it could fit within your existing marketing strategy, and whether reallocating a portion of your Google Ads budget makes strategic sense.

If you’re curious about what AI advertising could mean for your brand, now is the perfect time to start the conversation. Get in touch with the Digital Landscope team to book your free discovery session. PS please make a note on your call booking for ChatGPT Ads 🙂