AEO Case Study
Independent Window Company utilises SEO and PPC to achieve results in visibility, website attraction and enquires.
Independent Window company utilises SEO and PPC to achieve results
One of our clients provides supplier and installer of aluminium windows and doors, serving homeowners and developers across the country. With a strong reputation built on quality craftsmanship and partnerships with leading manufacturers, the business had established itself offline but was not seeing the same level of performance through its digital channels. The goal of this campaign was to increase consistent lead generation while improving the efficiency of their existing marketing efforts.
Despite offering a high-quality service, our client was operating in a highly competitive market where both local installers and national brands were competing for the same high intent searches. Their organic visibility was limited, and the website was only generating around 10 enquiries per month. At the same time, their PPC campaigns were underperforming, with high ad spend but relatively low conversion rates, resulting in inefficient use of budget and missed opportunities for growth.
To address this, the strategy focused on both organic and paid channels, ensuring short term gains while building long term sustainability. On the SEO side, the approach centred around targeting high intent service-based keywords, improving site structure, and aligning content with how users search for windows and doors. This allowed the website to become more visible for queries with strong purchase intent. Alongside this, a full PPC overhaul was implemented, restructuring campaigns to focus on high converting keywords, refining targeting to reduce wasted spend, and improving ad copy and landing pages to increase conversion rates.
As organic visibility improved, the website began attracting more qualified users who were actively looking for services. This resulted in a steady increase in enquiries, growing from around 10 per month to over 100. At the same time, the refined PPC strategy delivered stronger performance, improving conversion rates while reducing overall ad spend, meaning the business was generating more leads at a lower cost. If this is results you are looking for, get in touch today for a free consultation.
Independent Window company utilises SEO and PPC to achieve results
One of our clients provides supplier and installer of aluminium windows and doors, serving homeowners and developers across the country. With a strong reputation built on quality craftsmanship and partnerships with leading manufacturers, the business had established itself offline but was not seeing the same level of performance through its digital channels. The goal of this campaign was to increase consistent lead generation while improving the efficiency of their existing marketing efforts.
Despite offering a high-quality service, our client was operating in a highly competitive market where both local installers and national brands were competing for the same high intent searches. Their organic visibility was limited, and the website was only generating around 10 enquiries per month. At the same time, their PPC campaigns were underperforming, with high ad spend but relatively low conversion rates, resulting in inefficient use of budget and missed opportunities for growth.
To address this, the strategy focused on both organic and paid channels, ensuring short term gains while building long term sustainability. On the SEO side, the approach centred around targeting high intent service-based keywords, improving site structure, and aligning content with how users search for windows and doors. This allowed the website to become more visible for queries with strong purchase intent. Alongside this, a full PPC overhaul was implemented, restructuring campaigns to focus on high converting keywords, refining targeting to reduce wasted spend, and improving ad copy and landing pages to increase conversion rates.
As organic visibility improved, the website began attracting more qualified users who were actively looking for services. This resulted in a steady increase in enquiries, growing from around 10 per month to over 100. At the same time, the refined PPC strategy delivered stronger performance, improving conversion rates while reducing overall ad spend, meaning the business was generating more leads at a lower cost. If this is results you are looking for, get in touch today for a free consultation.
