AEO Case Study
Recruitment Company Skyrockets With Online Enquiries From Tailored SEO Strategies.
Recruitment Company Skyrockets With Online Enquiries From Tailored SEO Strategies.
Our client is a specialist recruitment consultancy focused on placing high quality business to business sales professionals across Scotland. With over 20 years of experience and a strong network within technical sales sectors such as construction, engineering and technology. The business had built a solid reputation for delivering quality candidates, but their online visibility was not fully aligned with their niche expertise.
The goal of this campaign was to increase both the volume and quality of enquiries by targeting the specific types of roles and industries the business specialises in, rather than competing broadly across generic recruitment terms. Despite having a strong offering, the client was competing in a crowded recruitment market where larger agencies were dominating general search terms. This resulted in limited visibility for niche, high intent searches and a lower volume of inbound enquiries.
To overcome this, the strategy focused heavily on precise keyword targeting aligned to their core specialisms. Rather than casting a wide net, the campaign centred around highly relevant, industry specific search terms tied to technical sales recruitment and mid-level sales roles. Content and landing pages were refined to match how employers search for recruitment partners within specific sectors, ensuring the website appeared for queries with clear intent and relevance.
As search visibility improved across these targeted terms, the website began attracting users who were actively looking for specialist sales recruitment support. This shift not only increased traffic but significantly improved the quality of enquiries coming through the site. With businesses engaging with the brand were better aligned with their services, leading to more meaningful conversations and stronger conversion potential.
The impact of this focused approach was substantial. As enquiries increased by over 300 percent, with a noticeable improvement in lead quality. Rather than dealing with a high volume of irrelevant or low-intent contacts, the business began receiving consistent enquiries from companies specifically looking for expertise in technical and business to business sales recruitment. Looking to see how your results can drive change? Get in touch with us for a free consultation.
Recruitment Company Skyrockets With Online Enquiries From Tailored SEO Strategies.
Our client is a specialist recruitment consultancy focused on placing high quality business to business sales professionals across Scotland. With over 20 years of experience and a strong network within technical sales sectors such as construction, engineering and technology. The business had built a solid reputation for delivering quality candidates, but their online visibility was not fully aligned with their niche expertise.
The goal of this campaign was to increase both the volume and quality of enquiries by targeting the specific types of roles and industries the business specialises in, rather than competing broadly across generic recruitment terms. Despite having a strong offering, the client was competing in a crowded recruitment market where larger agencies were dominating general search terms. This resulted in limited visibility for niche, high intent searches and a lower volume of inbound enquiries.
To overcome this, the strategy focused heavily on precise keyword targeting aligned to their core specialisms. Rather than casting a wide net, the campaign centred around highly relevant, industry specific search terms tied to technical sales recruitment and mid-level sales roles. Content and landing pages were refined to match how employers search for recruitment partners within specific sectors, ensuring the website appeared for queries with clear intent and relevance.
As search visibility improved across these targeted terms, the website began attracting users who were actively looking for specialist sales recruitment support. This shift not only increased traffic but significantly improved the quality of enquiries coming through the site. With businesses engaging with the brand were better aligned with their services, leading to more meaningful conversations and stronger conversion potential.
The impact of this focused approach was substantial. As enquiries increased by over 300 percent, with a noticeable improvement in lead quality. Rather than dealing with a high volume of irrelevant or low-intent contacts, the business began receiving consistent enquiries from companies specifically looking for expertise in technical and business to business sales recruitment. Looking to see how your results can drive change? Get in touch with us for a free consultation.