Case Studies and Testing | Answer Engine Optimisation

Case Study – Our AEO Testing.

The proof’s in the pudding right? Well, that’s what our core aim was when we started strategy testing early in 2025 around the prospect of optimisation of websites to not only rank high in Google search, but also in ChatGPT & AI Overviews. The idea of a brand new form of lead generation is exciting and we are delighted that our strategy testing was successful with the Digital Landscope team now armed with refined technqiues that allow content to appear in AI responses. It’s all about providing the top direct answers to the questions that users are asking, in the most structured way – combine this with SEO signals and you’re cooking. This means keyword/question research, link building, lots of tailored content at the right keyword density and a few more tested techniques we have up our sleeve – this means we can tailor to most industries.

In the screengrab here (right/below) you can see our logo appear in ChatGPT search when users are looking for AEO agencies, as well as our business name under the prompt “answer engine optimsiation agencies”.

What value does this provide? We’ve had many enquiries from all over the world about our new AEO services, all of these enquiries coming from ChatGPT, this alone proves that it’s a valid lead generation channel and we are urging businesses in various sectors to start adapting to stay ahead of the curve.

The Route Forward

With AI responses on Google and ChatGPT taking users away from traditional search results, optimisation for AI has become essential.

The best approach, is to combine AEO and SEO for a coordinated and comprehensive strategy. This means max visibility on traditional and AI searches.

AEO, ROI & Various Industries.

ROI. That’s what it’s all about, we know this from years of optimisation for Google Search. We are carrying out AEO tasks to some degree for all our current monthly clients, who are reporting good ROI on our optimisation for ChatGPT & AI Overviews, some reporting a 10:1 on the ROI front for revenue.

Our example here is Lanarkshire Aesthetics, a long-standing client who we have worked with for a good few years. As we have now adapted to provide AEO services, they are getting enhanced appearance in ChatGPT, as well as AI Overviews, this means they are seeing high-quality traffic hitting their website.

We cannot urge enough how important it is to stop carrying out traditional SEO alone and start adapting strategies for appearance in AI searches. Interested in learning more? Drop our Glasgow-based agency a line in the form below, or book a free consultation with our director on our contact page.

What Our Clients Say About Us

      
   Digital Landscope
   28 Google reviews 
  Write a review 
  
 
 
   
 
 
       Posted on Google  
   
   Hannah Duffy 
 
 
 
 Trustindex verifies that the original source of the review is Google. Great service from Chris, Owen and the team to support our geo drive. The team have delved into the detail to understand our business (Downing Students) and expertly guided us. Ensuring we are informed of what it takes to perform for geo/aeo and managed our expectations. So far, we are hitting our targets and making in-roads as per our goals and aspirations. Great service from the team. Who continue to deliver and fully committed to supporting our commercial objectives.
  
 
      Posted on Google  
   
   Mirren Murray 
 
 
 
 Trustindex verifies that the original source of the review is Google. I would highly recommend Digital Landscope to anyone looking to increase their digital presence. We did not know too much about how it all worked, however, the SEO/AEO manager was very knowledgeable and helpful in explaining it all to us throughout the process. Over time it is evident of the results and we are so happy to have chosen such a reputable company that know so much within their field!
  
 
      Posted on Google  
   
   Martin McCrum 
 
 
 
 Trustindex verifies that the original source of the review is Google. what an  outstanding experience working with Digital Landscape. The team’s professionalism is unmatched, and their technical expertise is truly world-class. Beyond their capabilities, they built a level of trust that made us feel completely supported throughout the process.Every detail of our digital plan and framework was expertly executed with incredible attention to detail. They have a unique talent for making complex technical challenges look easy. What I appreciated most was how they consulted and walked us through the journey every step of the way, ensuring we were always aligned.The service is nothing short of exceptional and has been a massive part of our overall success. I cannot recommend them highly enough.
  
 
      Posted on Google  
   
   Marcus Richardson 
 
 
 
 Trustindex verifies that the original source of the review is Google. Digital Landscope have been helping us navigate the dark art of SEO. They have been friendly and supportive throughout the process, and they clearly know their way around the hidden parts of the internet most of us never get to see. It's been a pleasure working with them, and we hope to put more business their way soon.
  
 
      Posted on Google  
   
   Andrew Charlton 
 
 
 
 Trustindex verifies that the original source of the review is Google. This is a rare commodity. A company run by thoroughly great people, with outstanding expertise at fair prices. Dealing with them is a joy. Friendly, approachable and insanely clever too.

HIGHLY RECOMMENDED
  
 
      Posted on Google  
   
   Paul Cochrane 
 
 
 
 Trustindex verifies that the original source of the review is Google. The guys at Digital Landscope are brilliant! Very professional and experts in what they do! I would recommend them to anyone looking to increase their web performance and website enquiries!
  
 
      Posted on Google  
   
   Heres The Plan 
 
 
 
 Trustindex verifies that the original source of the review is Google. We had a fantastic experience working with Digital Landscope! They were incredibly easy to work with and kept communication clear and straightforward throughout the whole process. Our new website is exactly what we had in mind and so much more interactive and user-friendly. Everything feels seamless and professional, and we’ve already had great feedback from our team and visitors. We’d highly recommend them to anyone looking for a smooth, collaborative process and a brilliant final result! We’re looking forward to continuing to work with them on our SEO and AEO!
  
 
      Posted on Google  
   
   Robert van den Eertwegh 
 
 
 
 Trustindex verifies that the original source of the review is Google. Experienced SEO professionals with a friendly approach!
  
 
      Posted on Google  
   
   Scott Bennion 
 
 
 
 Trustindex verifies that the original source of the review is Google. Digital Landscope are great to work with. The team are friendly, professional and always available to answer questions, which made me feel truly involved throughout the process. The results spoke for themselves and I couldn’t recommend them more highly.

AEO Starts Here.

Hannah Duffy

Great service from Chris, Owen and the team to support our geo drive. The team have delved into the detail to understand our business (Downing Students) and expertly guided us. Ensuring we are informed of what it takes to perform for geo/aeo and managed our expectations. So far, we are hitting our targets and making in-roads as per our goals and aspirations. Great service from the team. Who continue to deliver and fully committed to supporting our commercial objectives.

Mirren Murray

I would highly recommend Digital Landscope to anyone looking to increase their digital presence. We did not know too much about how it all worked, however, the SEO/AEO manager was very knowledgeable and helpful in explaining it all to us throughout the process. Over time it is evident of the results and we are so happy to have chosen such a reputable company that know so much within their field!

Martin McCrum

what an outstanding experience working with Digital Landscape. The team’s professionalism is unmatched, and their technical expertise is truly world-class. Beyond their capabilities, they built a level of trust that made us feel completely supported throughout the process.Every detail of our digital plan and framework was expertly executed with incredible attention to detail. They have a unique talent for making complex technical challenges look easy. What I appreciated most was how they consulted and walked us through the journey every step of the way, ensuring we were always aligned.The service is nothing short of exceptional and has been a massive part of our overall success. I cannot recommend them highly enough.

Marcus Richardson

Digital Landscope have been helping us navigate the dark art of SEO. They have been friendly and supportive throughout the process, and they clearly know their way around the hidden parts of the internet most of us never get to see. It's been a pleasure working with them, and we hope to put more business their way soon.

Andrew Charlton

This is a rare commodity. A company run by thoroughly great people, with outstanding expertise at fair prices. Dealing with them is a joy. Friendly, approachable and insanely clever too. HIGHLY RECOMMENDED

Paul Cochrane

The guys at Digital Landscope are brilliant! Very professional and experts in what they do! I would recommend them to anyone looking to increase their web performance and website enquiries!

Heres The Plan

We had a fantastic experience working with Digital Landscope! They were incredibly easy to work with and kept communication clear and straightforward throughout the whole process. Our new website is exactly what we had in mind and so much more interactive and user-friendly. Everything feels seamless and professional, and we’ve already had great feedback from our team and visitors. We’d highly recommend them to anyone looking for a smooth, collaborative process and a brilliant final result! We’re looking forward to continuing to work with them on our SEO and AEO!

Robert van den Eertwegh

Experienced SEO professionals with a friendly approach!

Scott Bennion

Digital Landscope are great to work with. The team are friendly, professional and always available to answer questions, which made me feel truly involved throughout the process. The results spoke for themselves and I couldn’t recommend them more highly.