ChatGPT Search's New Shopping Feature
Created and Published by Michael Brown 02/05/25
ChatGPT has evolved rapidly this year, showcasing exciting new features that are changing the way people search, solve problems and even shop online. It all started nearly a year ago with the launch of ChatGPT Search, giving people sourced answers and detailed information. With AEO gaining more popularity, it will impact the way people search forever.
Current Features & Add ons
ChatGPT has a great number of add-ons that people use daily:
- Reasoning Feature – Breaks down complex questions in steps, useful for problem-solving tasks.
- Deep Research – Uses a large amount of data to give users thorough answers.
- Create Image – Lets users generate images using precise and descriptive text
As the months go by, ChatGPT continues to flourish, with even more features currently in beta testing. But the latest innovation that people have been discussing is the brand-new shopping feature integrated into ChatGPT Search.
The Brand New Shopping Feature
OpenAI has released an AI shopping search tool within ChatGPT Search, for categories like home goods, fashion, beauty and electronics. Unlike traditional shopping platforms, this feature is powered by structured data from third-party info, with no advertising or affiliate links at all. Though this feature has only been released in the US and parts of Europe, the feature is expected to launch in the UK later in 2025.
What can chatGPT Search’s new shopping feature do:
- Product Search – Finds products from many online retailers based on your question.
- Price Difference – Lets users view price listings from different sellers, helping you find great deals.
- Summarised Reviews – Gives people a list of pros and cons, from real customer reviews.
- Personalised Suggestions – Recommends items that are suited to your style, brand and cost.
What Makes This Feature Unique?
Being able to shop directly through ChatGPT is a massive step forward in convenience and efficiency. It breaks down all the core areas someone needs to look for while online shopping, such as handling the research, comparisons and recommendations.
What are the Key Benefits:
- Less Time Consuming – No need to look over countless websites, ChatGPT collects all the key data in one place.
- Smarter Buying – Helps make less poorer choices, providing you with top-quality reviews and products.
- Cost-Effective – Finds competitive prices from various retailers.
- Great for Gifting – Provides personalised recommendations based on your interests.
What The Future Holds for ChatGPT
Last year was just the start of AI-integrated apps and ChatGPT Search’s shopping feature marks the first proper step into AI-enhanced marketing. In a few years time, traditional retail and even standard online shopping apps could be replaced or made completely obsolete by smoother, AI-driven experiences.
With AI now helping people not only search but shop more intelligently, ChatGPT will reshape everyday tasks in ways we are only beginning to imagine. What new AI-tools will come next? The future looks set to surprise us all.
If you’re interested in the way AI is changing the world of search, then click the button below for a free one-on-one zoom call on our latest service AEO, where we give you insights on how to rank for high-quality traffic by optimising ChatGPT Search and Google’s AI Overviews.