Our On-Page SEO Checklist 2025
Written and published by Michael Brown 14/04/2025
SEO in itself is an ever evolving work of art, constantly looking for the next big trend that will help websites skyrocket their online presence in an instant. However, we all need to put the work in to achieve results, Google’s algorithm is becoming more refined, focusing on user experience and utilising AI that grasps subtlety, context and intent. This means keyword stuffing is no longer a reliable practice compared to 10 years ago. Content now a days needs to offer clarity, organisation, depth and an engaging user experience. Lets go through our On-Page SEO Checklist for 2025 to keep you in the loop.
Matching Search Intent
It all starts with a goal. Before you start typing up your content, search your target keywords thoroughly and see what type of content you’re currently ranking for. They could be how-to guides, comparisons or product listings. Aligning your content with a good format and purpose helps google rank your content faster on search engines.
Speak With Authority
Google focuses on content that is genuine and helpful. Steer clear of keyword overloading, focus on being thorough and speaking naturally. Use headers to organise your sections, keep paragraphs short for a clearer reading structure and speak with authority while presenting yourself as the professional of your topic.
Embrace Semantic SEO
In todays world, SEO goes beyond targeting a single keyword, it’s all about addressing the whole topic landscape. Make sure to implement relatable ideas, synonyms and subtopics. Tools such as Ahrefs, can assist you in finding search terms and questions that enhance relevancy to your subject.
Prioritise User Experience
User experience is a big factor in affecting rankings. Optimising for this means faster loading times for pages, sleek website navigation and responsive design across all devices. Google looks out for core web vitals, so optimising load speed and layout stability is a must.
Strengthen Internal Links
Connect fresh content to older posts that are relevant. This method allows users to find relatable material and highlights to search engines that your site has comprehensive coverage of certain topics.
Tips:
- Add descriptive text
- Link to high priority pages such as service pages
Show E.E.A.T
Following E.E.A.T is essential to getting on top of your SEO, what this stands for is Experience, Expertise, Authority and Trust. Trustworthy sources are what google wants to rank the most, these sources can range from citing credible info, author bios or providing first hand experience on the subject. This method works very well for difficult keywords and niches.
Keep on Top of Your On-Page SEO
In 2025, your top pages aren’t just the ones that appear optimised. They’re the ones that actually help your users, using depth, organisation, trustworthiness and clarity in every sense. Keep our On-Page SEO Checklist for 2025 close to you as you plan your next content strategy. And don’t forget, Google is evolving, so always keep your content fresh so your evolving too.
If you don’t want to do it on your own, then phone us or click the button below and book yourself a free discovery call with our director for some SEO insights.