Case Study – Our AEO Testing.
The proof’s in the pudding right? Well, that’s what our core aim was when we started strategy testing early in 2025 around the prospect of optimisation of websites to not only rank high in Google search, but also in ChatGPT & AI Overviews. The idea of a brand new form of lead generation is exciting and we are delighted that our strategy testing was successful with the Digital Landscope team now armed with refined technqiues that allow content to appear in AI responses. It’s all about providing the top direct answers to the questions that users are asking, in the most structured way – combine this with SEO signals and you’re cooking. This means keyword/question research, link building, lots of tailored content at the right keyword density and a few more tested techniques we have up our sleeve – this means we can tailor to most industries.
In the screengrab here (right/below) you can see our logo appear in ChatGPT search when users are looking for AEO agencies, as well as our business name under the prompt “answer engine optimsiation agencies”.
What value does this provide? We’ve had many enquiries from all over the world about our new AEO services, all of these enquiries coming from ChatGPT, this alone proves that it’s a valid lead generation channel and we are urging businesses in various sectors to start adapting to stay ahead of the curve.
The Route Forward
With AI responses on Google and ChatGPT taking users away from traditional search results, optimisation for AI has become essential.
The best approach, is to combine AEO and SEO for a coordinated and comprehensive strategy. This means max visibility on traditional and AI searches.
AEO, ROI & Various Industries.
ROI. That’s what it’s all about, we know this from years of optimisation for Google Search. We are carrying out AEO tasks to some degree for all our current monthly clients, who are reporting good ROI on our optimisation for ChatGPT & AI Overviews, some reporting a 10:1 on the ROI front for revenue.
Our example here is Lanarkshire Aesthetics, a long-standing client who we have worked with for a good few years. As we have now adapted to provide AEO services, they are getting enhanced appearance in ChatGPT, as well as AI Overviews, this means they are seeing high-quality traffic hitting their website.
We cannot urge enough how important it is to stop carrying out traditional SEO alone and start adapting strategies for appearance in AI searches. Interested in learning more? Drop our Glasgow-based agency a line in the form below, or book a free consultation with our director on our contact page.
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